What should a small business automate first?
How to choose a repetitive task for your first automation project, keep important decisions under human control and check whether the solution helps.
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Insights
Articles and guides for digital decisions
Practical guides to websites, e-commerce, SEO, data and automation. Understand your options, what to check and how to choose the next step before investing in a solution.
Evidence before publicationFour publication conditions
Practical guides
Questions before you start
Need a website for your business? Here is how we get started
You do not need finished copy, photographs or a technical plan. Here is how we work out what your business website needs.
Read the guide →How much does a business website cost and what should it include?
What affects the price of a business website, what a proposal should include and which costs continue after launch. A guide for non-technical business owners.
Read the guide →Google Ads costs: media budget, management and measurement
How to separate advertising spend from campaign management and measurement. A simple example explains the difference between the cost of an enquiry and a customer.
Read the guide →eMAG marketplace fees and real margin: what costs to include
Which costs to include in an eMAG sale and why money received is not the same as profit. A simple example helps you evaluate products and discounts.
Read the guide →Selling on Trendyol: costs, commissions and operational readiness
What to prepare before selling on Trendyol: product information, stock, delivery, returns and checks on costs and payments.
Read the guide →AIO, AEO and GEO: preparing a website for AI answers
What AIO, AEO and GEO mean, how to explain your offer more clearly and why inclusion in an AI-generated answer cannot be guaranteed.
Read the guide →Conversion rate: what to measure before a redesign
What conversion rate means, how to calculate it and what to check before a redesign. Plain explanations of visits, enquiries and completed sales.
Read the guide →WordPress maintenance: what is included and what is not
What WordPress maintenance can include, why updates and backups need checks, and which work should be agreed separately.
Read the guide →Consent Mode v2: technical implementation and measurement checks
What Consent Mode v2 does and how to check the connection between a cookie banner and Google tools. Technical limits explained in plain English.
Read the guide →Online store build: what to decide before choosing a platform
What to decide before choosing an online store platform: products, payments, delivery, stock, connected applications and team responsibilities.
Read the guide →Redesign your website or improve what you have?
How to decide whether to improve an existing website or rebuild it. Simple checks, examples and what to preserve before making a change.
Read the guide →Shopify or WooCommerce: how to choose for your store
How to choose between Shopify and WooCommerce based on products, orders, costs and administration. Questions to answer before building a store.
Read the guide →Why do your website pages not appear on Google?
How to check why a page is missing from Google. Indexing and search visibility explained simply, with practical steps in Search Console.
Read the guide →Methodology
The iQbizz methodology for SEO, AEO and AI visibility audits
The framework separates technical eligibility, architecture and intent, entities, primary evidence and measurement. It states what is confirmed, what is an inference and what remains unknown until the necessary data access exists.
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