01Relevant platforms and capabilities
Shopify, Liquid, Shopify Admin API GraphQL, WooCommerce, WordPress, Amazon Vendor/Seller Central, commerce feeds, ERP/EDI, GA4, Google Tag Manager and reporting tools.
02How progress is measured
Measures are selected by objective: conversion rate, revenue and margin by channel, product availability, cancellation rate, synchronisation errors, order processing time, catalogue completeness and the share of manual activity.
03What is not included or guaranteed
Sales growth, marketplace ranking and campaign outcomes are not guaranteed. Traffic, pricing, offer, stock and competition remain separate factors. Licences, media budgets, logistics operations and unlimited development are not included by default.