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Organised data · Tracked enquiries · Relevant communication

CRM and marketing automation

We organise contacts, enquiries and customer communication. We configure agreed CRM and marketing workflows so your team knows the next step for each customer.

Constraint trackedcontacts · enquiries · communication

The operating constraint

A clear process from first contact to the next message

A CRM is the application your team uses to track contacts and customer relationships. It becomes useful when information is reliable and each enquiry has an owner and a next step. Marketing automation complements that process: communication can start at the right moment under agreed rules, without repeating every operation manually.

When we can help

  1. 01

    Enquiries arrive through forms, email and phone without consistent tracking.

  2. 02

    Sent proposals have no clear owner or follow-up date.

  3. 03

    Campaign lists contain duplicate or incomplete information.

  4. 04

    Customer feedback and campaign results are consolidated manually.

Fit

Who this service is for

01

Companies organising contacts and commercial stages in a new or existing system.

02

Marketing teams needing better audience management, automated communication and reporting.

03

Companies connecting forms, CRM and everyday business applications.

Execution

What we configure and implement

01

Activities scoped for your project

  • Define contact and enquiry data and who can maintain it.
  • Configure commercial stages, assignment and next-step notifications.
  • Organise audiences and check eligibility for the proposed communication.
  • Build agreed welcome, follow-up, feedback or other communication workflows.
  • Connect applications and build reports within available access and functionality.
02

What the client receives

  • Agreed contact fields and working stages.
  • CRM configurations and communication workflows included in the proposal.
  • Required integrations with checked data transfers.
  • Test scenarios and reports for the activities being tracked.
  • Usage instructions and responsibilities for ongoing administration.

Operating method

How the engagement works

01ClarifyHow enquiries arrive, what the team does and what needs to change.
02ConfigureAgreed data, stages, audiences, communication and integrations.
03TestControlled scenarios before real customer communication.
04Hand overInstructions and checks for everyday use.
01

A platform suited to your situation

We work with the existing system or evaluate an alternative against requirements. Salesforce Marketing Cloud experience supports campaign and automation work; the scope for other platforms is checked before a proposal.

02

What we measure

Enquiries with assigned owners, response time, duplicate contacts, successful transfers and correctly triggered communication. Commercial indicators depend on project scope and available data.

03

What is agreed separately

Licences, migration, campaign volume and ongoing administration have their own costs and responsibilities. We do not guarantee sales or delivery of every email, or assume that any contact is eligible for marketing messages.

FAQ

Frequently asked questions

Do we need a new CRM?

Not necessarily. We check whether your existing system can support the desired process. Clearer structure and a few configurations may be enough.

Can you connect a website form to our CRM?

Yes, where the applications provide the required access. We agree transferred fields, assignment and handling of failed transfers.

Can we start with one communication workflow?

Yes. We scope and test one workflow and evaluate it before expanding.

Can ongoing campaigns be included?

They can be agreed separately, with defined audiences, messages, volume, approvals and reporting.

Next step

What would you like to organise in your customer relationships?

Tell us how you manage contacts, enquiries or campaigns and which applications you use. You do not need a technical solution prepared; we clarify what can be implemented together.

Discuss your CRM project
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