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Methodology

The iQbizz methodology for SEO, AEO and AI visibility audits

A useful audit separates technical eligibility, entity understanding, source quality and commercial measurement. This methodology shows what we verify, what can be confirmed and what remains unknown until the necessary data access exists.

Analysis framework

Five layers verified separately

01

1. Technical eligibility

HTTP status, robots.txt, sitemaps, canonical, hreflang, document language, metadata, rendering and structured data. The observable output is an exact list of pages that can be discovered and interpreted coherently.

02

2. Architecture and intent

The relationship between pages, services, questions, entities and the next action. We check whether each URL has a distinct role and whether the commercial journey retains the request context.

03

3. Entity and authority

The company, founder, services and controlled profiles need stable identifiers and consistent claims. Independent references are assessed separately from first-party statements.

04

4. Primary evidence

Cases, benchmarks and quantified claims should name the baseline, period, denominator, intervention and limitations. Without a source or permission, a claim is not promoted as proof.

05

5. Measurement

Eligibility, discovery, citation and commercial outcomes are measured separately. A lead event must not include personal data and should reach analytics only under the approved consent conditions.

Evidence rules

What confirmed means

01

Confirmed

directly observed in a rendered page, server response, or supplied and verifiable source.

02

Inference

a plausible conclusion supported by evidence, but not sufficient on its own to prove causation.

03

Unknown until access

information that requires Search Console, Bing Webmaster Tools, analytics, CRM, logs or an external index.

04

Blocked by decision

pricing, terms, legal identity, client permissions or unconfirmed external profiles.

Next step

Do you need an audit with a verifiable outcome?

Describe the surface to review, the intended change and the access available. The first response establishes what can be confirmed without inventing a baseline.

Describe the objective
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