eMAG marketplace fees and real margin: what costs to include
Marketplace profit is not visible from sale price minus purchase price alone. Commission, delivery, returns, VAT, real inventory cost, discounts and optional platform services can all change the result. If one element is missing, campaigns can look profitable on paper while losing money in practice.
Start with official data and your own orders
Always check fees and conditions in the platform’s official sources at the time of calculation. Then compare the rule with real orders: category, price, delivery, return, adjustments and invoices. A generic percentage is not enough for a campaign decision.
Costs that change the decision
- marketplace commission for the correct category;
- delivery cost and the difference between locker and door delivery;
- product cost using the internal accounting method, such as FIFO;
- VAT, fees, optional services and packaging;
- return rate and damaged goods;
- the maximum discount you can offer while keeping the minimum target margin.
Campaigns should be sorted by discount headroom
A useful campaign list shows how far the current price can be reduced while keeping the desired minimum profit. Low-margin products do not become good campaign candidates just because they have volume. If delivery or commission is missing from the calculation, the product order can be wrong.
What not to automate before verification
Do not automatically push products into campaigns until the cost model has been checked against invoices and real orders. Automation helps only after the calculation rules are correct. Otherwise it scales the error.
Where this fits in iQbizz
This analysis belongs to e-commerce and operations, connected to analytics and BI and AI automation only after the rules are validated.